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Research: Verizon LTE a Go, Pricing Work in Progress

By 8 December 2010 No Comment
Verizon’s Seidenberg: LTE smartphone pricing is still undecided
Phil Goldstein
December 7, 2010

Goldstein reports that Verizon Wireless CEO Ivan Seidenberg has stated that data plan rates for Verizon’s new LTE 4G mobile data service have not been decided.  Seidenberg has stated that, “…the company’s higher-end data plan could serve as a template for the offerings.”

Currently Verizon is offering two USB modems that will be $99 on a two-year contract or will run the customer $250 if they choose to pay month-to-month.  The data plan pricing comes in at a 5GB and 10GB per month option at $50 and $80 respectively.  A $10/GB overage charge is in place as well.

As of Sunday the new service is available in 38 markets and will continue to be made available to a new market every month through the end of 2012 when Verizon expects to have 85% of the country covered with 4G service.

Verizon will look to make adjustments in the pricing, but it may be some time in the future as Seidenberg commented that, “The trick is not to price too high that you scare people off the service, but price high enough that as applications and services start to fill in people will use it and see the value.”

You can find the article here.

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