Research: Cutting the Television Cord
All Hail The Cord Cutters
GigaOm
Om Malik
11/8/2010
Malik takes a look back on the launch of NewTeeVee.com and his venture into cutting the cord as a self experiment in “new television”. Malik explains that four years ago he canceled his Comcast subscription to better understand the broadband sources of video.
Malik says that in the earliest of days he latched on to services like:
- MLB.com and Willow.tv for sports.
- Hulu
- Netflix for DVD rental and eventually streaming video.
- iTunes video store for purchasing television shows.
Netflix is not only a device cutting cords in Malik’s opinion, it’s also connecting them. Malik expresses that Netflix has become one of the largest motivators for adoption of a broadband connection. And the author points to claims that Netflix accounts for roughly one-fifth of the traffic in North America, and that Cisco believes that “video now accounts for about 26 percent of total traffic on the Internet.”
Malik has launched a new video show called Cord Cutters and believes that the future will be a reinvention of television.
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