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In the Mail: “The Shift”

By 18 August 2010 No Comment

Alcatel-Lucent (ALU), best-known in the U.S. as the descendant of the legendary Bell Labs, has a full-court press going on the Internet to promote its new book The Shift: The Evolving Market, Players and Business Models in a 2.0 World, available for free via a community-building website.

This description by one of the authors caught my attention:

[W]e outline how additional value is inserted into the ecosystem when service providers expose intelligent network capabilities. The resulting benefits are clear for everyone — end users, developers, advertisers and service providers. It requires an approach where consumers have control of their experience, developers benefit from enhanced capabilities, and service providers monetize their investments to fuel future innovation.

ALU enlisted Marshall Kirkpatrick of ReadWriteWeb to write a forward, and he notes: “This book is a good and thorough analysis of how and why intelligent, instrumented networks could prove a valuable foundation for a whole new world of innovation online.”

It looks to me like this is a useful rejoinder to the theoretical arguments trotted out to support E2E and the other sacred cows of Net Neutrality — ALU’s respondents told it what they could do if given the freedom to invent, without artificial strictures imposed by the Professional Left.  It reminds me of a session I heard a few years ago in which representatives of content industries talked about all the things they could do if given adequate means to monetize the work instead of being leveled by the “information wants to be free” meme.

The book is in the mail.

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