Research: Over-the-Top TV Delivery
The Economics of Over-the-Top TV Delivery: How Television Networks Can Shift to Online Content Delivery
The Diffusion Group
Colin Dixon, Bill Niemeyer
June 2010
In November of 2009, video views online exceeded 31 billion. As TDG describes it, this “New Territory” is bringing everyone in the content delivery ecosystem to the table. The question at this point will be what model proves successful in profiting from online video.
The paper looks into when Internet video will become more important and more watched than traditional television video delivery. Additionally it looks at various delivery models including:
- Revenue Model
- Split Model
- OTT Model
- TV-Style Model
- Al La Carte Model
Additionally, the paper examines two broadcasters, The Outdoor Channel and USA Network that are taking a hard look at Internet delivery for the future of their networks.
You can find the full paper here.
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