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Common Sense of Amazonian Proportions

By Bret Swanson 18 January 2010 No Comment

Amazon’s Paul Misener gets all reasonable in his comments on the FCC’s proposed net neutrality rules:

With this win-win-win goal in mind, and consistent with the principle of maintaining an open Internet, Amazon respectfully suggests that the FCC’s proposed rules be extended to allow broadband Internet access service providers to favor some content so long as no harm is done to other content.

Importantly, we note that the Internet has long been interconnected with private networks and edge caches that enhance the performance of some Internet content in comparison with other Internet content, and that these performance improvements are paid for by some but not all providers of content.  The reason why these arrangements are acceptable from a public policy perspective is simple:  the performance of other content is not disfavored, i.e., other content is not harmed.

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